Fashion Store Non-Brand Search Lift

The Challenge

The client faced fragmented search visibility, inconsistent technical performance, and weak alignment between content and high-intent commercial queries.

The Solution

We deployed a phased strategy covering technical SEO, intent-based content architecture, and conversion-focused UX updates with monthly testing cycles.

Results

• Significant improvement in non-brand keyword coverage
• Higher qualified sessions from transactional pages
• Stronger lead-to-opportunity conversion rate