Digital Genuity
SEO & Content Marketing
🔍 20-Point SEO Assessment: Is Your Store Leaking Revenue?
Uncover the issues costing you sales every day, often without you noticing.
📊 Severity & scoring
Critical (10%)
Lost sales and ranking penalties. Fix first.
Warning (5%)
You are leaving performance on the table. Improve soon.
Missed opportunity (2.5%)
Quick wins that can separate you from competitors.
0 of 20 questions answered
Section 1: Can Google see you? (Foundations)
1
Have you connected your store to Google Search Console?
🔴 Critical
Without Search Console you are flying blind. You cannot see search traffic, technical issues, or the queries that drive revenue.
2
When you search site:yourstore.com on Google, do your products appear?
🔴 Critical
If Google cannot index your pages, your store is effectively invisible. This often points to robots.txt or platform settings blocking crawl/index.
3
Does your store run on HTTPS (secure padlock)?
🔴 Critical
Browsers warn users when a site is not secure. Many visitors will leave immediately, and trust signals drop.
4
Have you submitted a sitemap to Google?
🔴 Critical
A sitemap helps Google discover new and updated pages faster. Without it, important products can take longer to appear in search.
5
Are your product URLs clean and readable (e.g. /saudi-coffee)?
🟠 Warning
Opaque URLs reduce trust and weaken relevance. Both users and search engines prefer descriptive, human-readable URLs.
Section 2: Can customers find you? (Content)
6
Does your product page H1 start with the clear product name?
🔴 Critical
Search engines rely heavily on the first words to understand a page. Starting with vague phrases or SKUs wastes prime ranking signal.
7
Do you write unique descriptions for each product (not copied from suppliers)?
🔴 Critical
Duplicate content is a ranking killer. If your product pages look the same as everyone else’s, Google has no reason to rank you.
8
Do your images have descriptive alt text instead of IMG_123?
🟠 Warning
Google cannot interpret images like humans. Without alt text, you miss image search visibility and accessibility benefits.
9
Do you use the exact language and phrasing people actually search for?
🟠 Warning
If your content does not match real queries, you attract the wrong audience and miss buyers with high intent.
10
Have you filled in SEO titles and meta descriptions for your products?
🟠 Warning
Without optimized metadata, Google may pull random snippets. That typically lowers click-through rate (CTR).
Section 3: User experience (Speed & trust)
11
Does your store load in under 3 seconds on mobile (4G)?
🔴 Critical
Every second of delay reduces conversions. Mobile shoppers do not wait.
12
Do your Google results show price and availability (Product schema)?
🟡 Missed opportunity
Rich results improve visibility and CTR. Without them, your listing looks less compelling than competitors.
13
Does your About page include your story and real business location?
🟠 Warning
Google evaluates trust signals (E-E-A-T). Thin or vague information can limit rankings and reduce buyer confidence.
14
Do you have broken links (404 pages) on your store?
🟠 Warning
Broken links waste crawl budget and damage user trust. They also signal poor maintenance.
15
Are your images served in a next-gen format (WebP)?
🟡 Missed opportunity
WebP reduces image weight while keeping quality. It is one of the easiest ways to speed up pages.
Section 4: Journey design (UX)
16
Are “Add to cart” buttons easy to tap on mobile?
🔴 Critical
If tappable elements are too close together, users misclick and leave. Google may also flag this as a mobile usability issue.
17
Do you use breadcrumbs near the top of pages?
🟡 Missed opportunity
Breadcrumbs help users navigate and help Google understand your site hierarchy.
18
Do you have a clear returns/refund policy page?
🟠 Warning
This is a core trust factor. Without it, conversions drop and your credibility signals weaken.
19
Do you internally link between related products (inside descriptions)?
🟡 Missed opportunity
Internal links distribute authority across pages and can increase average order value by guiding users to related products.
20
Is your phone number and address consistent across your site, Google Maps, and social profiles?
🟠 Warning
Inconsistent information confuses Google and weakens local SEO signals.
Your assessment result
0
“No” answers
0
🔴 Critical issues
0
🟠 Warnings
0
🟡 Opportunities
0%
💰 Est. leakage